The National Video Library - A Year In Review

Over the past year, we have been collecting feedback taken from our national health and care video library. A total of 729 respondents took part in the survey between July 2021 and July 2022. The regional spread of responses is as follows:

  • North East and Yorkshire 19.5%
  • Midlands 18%
  • North West 15.9%
  • South East 14.4%
  • South West 12.6%
  • London 11.2%
  • East of England 10.5%

Here are the key results:

Our video libraries (web and app), with over 800 patient information videos, are designed to create an easy and reliable source of information for patients to manage their health remotely. When asked whether the video or videos watched provided them with enough information to make an informed decision on what to do next, 72.3% of respondents agreed that they did, 16.2% were unsure, and only 9.8% responded no to this question.

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When asked whether they were pleased with the quality of the NHS assured content provided in video form in the health and care video libraries, 81.4% of respondents said to be either very satisfied or satisfied with the content/information provided. 13.8% declared to be neutral about this and only 5.1% reported feeling dissatisfied or very dissatisfied.

We have worked with CCGs and Trusts across the country to create a resource that is useful for both patients and nation-wide clinical teams. When asked about how likely they were to recommend the resource, 76.5% of respondents stated they were extremely likely or likely to recommend the video library; 15.5% were neutral and only 8.2% said they were unlikely to recommend the video library.

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97.5% of respondents reported being able to navigate the library and find a specific video, with 2.5% stating to have some issues doing this. No specific reason was given as to what the problems were. We strive to make the video library as accessible as possible, and only four respondents stated that the video library did not meet their accessibility needs. The reason given is the lack of subtitles or subtitles not working.

As PIF members, we have always aimed to ensure our content meets the target reading age of 9-11 years old - making health information readable and accessible for everyone. In terms of the content of the video library, 91.6% found it clear as well as limiting confusion and ambiguity. When asked about the amount of information contained in the videos, 82.5% said it was about right and 16.7% said it was too little.

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The health and care video libraries are designed to support patients in managing their health care from home. 67.9% of respondents said the video or videos they watched helped them support them in caring for themselves or others. 81.2% of the respondents said the content of the video or videos they watched was relevant to them or their condition, 15 respondents said the content was slightly relevant and only 14 respondents said it was not relevant.

33% of respondents who were directed by a clinician to watch a video or videos as part of their clinical pathway, stated the information they got in the video or videos saved them the need to further contact a healthcare professional; 24.1% were unsure and thought they will still book a follow-up appointment and 22.3% answered not applicable as they already had a follow-up appointment booked.

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